SUPER. Unveils Refreshed Brand Identity

Hamburg, 24 August 2026
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This spring, SUPER. began evolving its brand identity from the ground up. Led by Xanthianna Gerasimidou, Marketing Lead at SUPER., the project involved defining a new visual language, and a more dynamic expression of what has always been at the center of the company.

The refreshed identity officially launched on 24 August.

“I’m proud to count this as the third full brand transformation I’ve led in my career, having worked on both established brands and built others from scratch, some of which have gone on to receive industry recognition. Seeing another one come to life still feels just as rewarding,” says Xanthianna Gerasimidou, Marketing Lead at SUPER.
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“SUPER. has always been about defining excellence in yacht software solutions. The new brand identity more assertively reflects the philosophy and foundations that have shaped the company since its beginnings in 2014. It builds on an established name in the market while representing where the company stands today and the mission that drives it.”

“Every color has been selected intentionally, drawing from a palette that already carries strong equity within the world our audience inhabits. SUPER. has always been part of this world, recognized and trusted.”

“At the same time, the palette reflects the physical environment in which the platform operates: the sea, water, wind and light, as well as the sense of navigation inherent to yachting. These elements come together in our vibrant Seafoam color at the heart of the new palette. Across SUPER.’s digital presence, the interplay of these colors creates a sense of fluidity, movement and openness throughout every touchpoint, with the team working carefully across the digital experience.”

“It’s a new identity, but one that feels familiar, different, and still unmistakably SUPER,” she concludes.

Xanthianna Gerasimidou is a two-time award-winning Brand, Marketing & Corporate Communications leader with a background in maritime and naval defense. As Marketing Lead at SUPER., she leads go-to-market positioning and owns brand, corporate communications and media presence.

‍Read the full article on Yatching Ventures‍

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